16-06-2016 12:27 via marketingweek.com

What would Brexit mean for marketing regulations?

WPP CEO Sir Martin Sorrell was noticeably gloomy about the potential consequences of Brexit during Advertising Week Europe in April. He suggested that if the UK was no longer part of the EU single market, his advertising group would “lose influence“ in four of its top 10 markets, namely Germany, France, Italy and Spain. “I know clients will close plants and jobs will go,” he added.
Sorrell was expressing the fear of the ‘remain’ campaign that by trading outsid
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