What to think about when pricing a product

“Of all the words associated with marketing, the one we should focus on the most is value. This is because when you boil down what we as marketers do, it is about creating, generating, communicating and then harvesting value.” Those are the words of Professor Mark Ritson, leader of Marketing Week’s Mini MBA in Marketing.
But getting pricing right is a complex art, and one that many marketers struggle with, something which he looks to address during the course’s ‘pri