What the next generation can teach marketers about social media

From left: Maelo Manning, Eric Lassard and Khushi KaurAt 12 years old most children are thinking about their maths homework or Pokemon Go, but not Eric Lassard. By the age of nine he had already written and published his first motivational book, ‘The 12 Elements of the Winner Matrix’. Fast-forward three years and he has launched an app, a social platform, developed a board game and founded a theatre company, as well as delivering more than 80 keynote speeches, including one at Web Su