What marketers must consider before moving to a startup

Eve’s latest #wakeupdancing ad campaign.For some marketers it’s an itch they need to scratch. For others the opportunity is too good to turn down. Whatever the motivation, an increasing number of senior marketing leaders are swapping the corporate world for life at a startup or SME (small- and medium-sized enterprise).
However, before making the move it is important to understand what really drives you as a marketer and how that fits with the ambitions and vision of the business.
Whe