What makes winning brands grow?

Every brand wants to be a winner, but the recipe for success requires some very specific ingredients.
‘Winning’ brands – those that have seen revenue growth – are more likely to take a combined approach to brand building and sales activation, for example, while a greater proportion ‘losers’ focus on sales alone, according to research by DVJ Insights, in partnership with Marketing Week.
Likewise, marketing is more likely to be seen as an investment rather than