What it takes to excel at customer experience

Whether you’re an established brand or a startup and whether your brand operates in consumer goods, utilities or finance, today it is customer experience that sets a brand apart from its competitors.
It was with this in mind that Marketing Week set out in partnership with Zone and Cognizant to compile the CX50, a list of 50 individuals who excel at understanding customer needs, building company capabilities, and mobilising their budgets and colleagues to achieve best-in-class customer expe