What is really the right response to ad blocking?

Will Bishop UK country managerAd blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The fact that when Apple launched iOS 9, three ad blockers – Crystal, Peace and Purify – made it into the top five top paid listings on iTunes shows the appetite from consumers for this functionality
The numbers we see every day show the scope of this practice: based on the ad impressions served by ADventori 15% to