What is excellence in marketing?

To mark the launch of Xeim, Centaur Media’s newly-formed marketing business, which houses brands including Marketing Week, we asked some of the UK’s leading marketing thinkers to share what excellence in marketing means to them.
Direct Line Group’s marketing director Mark Evans, for example, suggests excellence in marketing is about “orientating the whole organisation to be customer-first and meeting our customers’ needs”. He adds: “It’s about con