What GDPR compliance looks like for marketers

I was a couple weeks into my new job at Braze back in March when a data subject request email landed in our privacy inbox. I’d been off on maternity leave for a few months, far from any privacy-related matters, and my first reaction was: “How exciting, GDPR in action.”
At Braze, we’ve had the EU’s General Data Protection Regulation (GDPR) on the brain practically since it was passed back in May 2016. If you’re not familiar with it, GDPR creates stricter rules