What does Brexit mean for marketing budgets?

It’s less than a month since Britain’s decision to leave the EU was revealed. Here three of this year’s Vision 100 inductees share their first thoughts on what it might mean for marketers.
Microsoft’s UK CMO Paul Davies thinks it will make marketers more risk averse in the short to medium term, but warns against this and instead urges marketers to “be more adventurous”.
As it will be difficult to get budget increases signed off, Kevin Sinfield, head of brand m