What consumers really think of the high street’s big retail brands

This year is likely to see no let-up in the the pressure on high street retailers, as the impact of Brexit continues to make shoppers wary, following a particularly tough Christmas in 2018.
In a new whitepaper, YouGov asks ‘Is there still hope for the high street?’, analysing how consumers’ perceptions of retail brands are faring in this environment. Among its key findings are:
Department stores lead the high street on satisfaction and quality…
Despite the well publicis