What brands need to know about the future of agencies

What does the future hold for marketing agencies? It’s an increasingly urgent question as a variety of factors – such as technological change, pressures on margins and tighter time-scales – prompt agencies to reconfigure the way they work. Everything is on the table and up for renegotiation, from operating models to remuneration and approaches to talent.
These issues are explored in a new report entitled ‘The Future of Agencies’ by the IPA and Marketing Week sister