What Accenture and Karmarama’s deal means for marketers

Consulting giant Accenture’s acquisition of creative agency Karmarama will open up new opportunities for brands looking for a one-stop shop for all their marketing needs.
The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.
Speaking about the acquisition, Brian Whipple,