WeWork’s IPO debacle highlights the failures of modern brand building

It’s a terrible thing to be prescient. Ask Scott Galloway. Many months ago the always opinionated, usually accurate, professor made the bold prediction that tech darling WeWork would never make it to its much vaunted IPO and its ambitious valuation of $47bn (around £38bn, giving it roughly the same value as Tesco and Whitbread).
Famously, he christened the company the “most over-valued company in the world”. It’s not the bold tenor of that comment or its ass-crunchi