WeWork, EE, Christmas ad spend: Everything that matters this morning

Advertisers’ Christmas spend to hit record £6.4bn
Businesses will spend £6.4bn on Christmas advertising throughout the final quarter of the year, up 5% on 2017, according to economic forecast data from the Advertising Association.
Brands spent £6.1bn on festive advertising during the last quarter of 2017, meaning 28% of the total £22.1bn spent on advertising last year was invested in the run-up of Christmas.
Music plays an important role in many brands’ Chris