Weetabix, Macmillan, Manchester United: 5 things that mattered this week and why

Weetabix on why TV is ‘very hard to beat’ for ROI
Weetabix wants to continue to stay front of mind and kick start its customers’ mornings with a string of new TV ads and £10m worth of above the line advertising, supported by its new parent company Post Holdings.
The company’s latest ad campaign sees a return for its famous ‘Have you had your Weetabix’ tagline as it celebrates its 85th birthday.
Kevin Verbruggen, head of Weetabix, says the cereals brand