Weetabix looks to arrest declining sales with campaign that taps into personalisation

Weetabix is working more closely with retailers as part of a new campaign that aims bring to life its ‘Have you had your Weetabix?’ strapline and encourage consumers to personalise their breakfast in the face of declining sales.
The ‘Any-Which-Way-A-Bix’ campaign, which kicks off on 1 January, will form part of the brand’s planned £10m media spend in 2019.
It includes a new TV advert, as well as social media and in-store activity that encourages shoppers to u