‘Web-to-print has not reached its full potential yet’

Fabian Frenzel, CMO innovation and marketing at Unitedprint SESince July 1, 2019 Fabian Frenzel has been the new member of the Management Board of Unitedprint responsible for Innovation/Marketing. In an interview he gives an exclusive insight into Unitedprint’s strategy and an outlook on the future of web-to-print.
“Everything that is quite normal today was somehow unusual – which was not so long ago in the case of web-to-print either. And much of what is unusual today will eve