We waited in line for the 'Erewhon of New York' and saw the power of TikTok marketing firsthand

We joined New Yorkers in an hourslong line for Meadow Lane on Friday.Jordan Hart/Business InsiderGourmet grocer Meadow Lane opened in New York on Friday to a line of waiting customers.Some spent more than $250, largely on prepared foods, and had been following the store on TikTok.We saw how much social media can influence our purchasing decisions — and the everlasting power of exclusivity.TikTok can convince people to do pretty much anything — even stand in the wind for hours to buy