‘We must think collectively, not competitively’: Inside Ovo’s sustainable marketing strategy

Developing an internal carbon offsetting strategy likely isn’t on most marketing teams’ agenda, but at Ovo Energy it’s a top priority.
The energy provider is looking to spearhead change by introducing a marketing strategy that puts the focus on sustainability rather than visibility.
This will see the company prioritise digital marketing and no longer use non-digital advertising in public places. Door drops are also being removed from its marketing strategy, while digital outdoo