‘We can’t guarantee success, only increase its probability’

French philosopher and absurdist Albert Camus once wrote: “You will never be happy if you continue to search for what happiness consists of. You will never live, if you are looking for the meaning of life.”
In a similar vein, you are unlikely to be successful in business if you attempt to find the keys to guaranteed success.
Every corporate executive, of course, will be on a perpetual quest to unlock the secrets to superior performance. Shareholder pressure, whether real or perceive