‘We are not going to directly compete with Google and Facebook’ claims Oath boss
Oath, the newly formed holding company for the combined AOL and Yahoo business, will not compete with Google and Facebook in the digital ad space but instead look to find new ways of working with advertisers, according to its CEO Tim Armstrong.
Speaking at a press briefing held this morning (19 June) at the Cannes Lions Festival in France, Armstrong shared his vision for Oath, which will come to market in two stages.
Firstly it will bring all its assets and data together into one environment, wh
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