Watch Mark Ritson’s take on 2016’s biggest marketing moments

Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk for the Marketing Academy on his top 10 biggest marketing moments of 2016.
Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the big stories of the year and highlights which were most important for marketers, both in 2016 and 2017.
So click play now to watch Ritson talk about areas including:
The move to zero-based budgeting
The Faceb