Warburtons, Apple, Instagram: Everything that matters this morning

Brits buying more home-grown FMCG brands
UK consumers are increasingly opting for British grocery brands, according to Kantar Worldpanel’s fifth annual Brand Footprint ranking. The study, which measures which brands are most frequently bought by the most British consumers, reveals seven of the top 10 are home grown, up from six last year.
Bolton-based Warburton tops the UK list with 84.2% of the population buying its products an average of 25.2 times a year.
Rival bread brand Kingsmill has