Walkers Crisps social media campaign backfires as trolls hijack competition

Want to win tickets to the UEFA Champions League final*? Just reply with your selfie & #WalkersWave. *T&Cs apply: https://t.co/iNcmQAw9Zy pic.twitter.com/tKQqBPy9VN
— Walkers Crisps (@walkers_crisps) May 25, 2017A Walkers campaign has been hijacked by consumers on social media, after the brand asked people to upload a selfie to potentially win tickets to the Champion’s League final.
The #WalkersWave campaign allows consumers to tweet in a picture, after which a video is creat