Waitrose shows people doing ‘whatever it takes’ in lighthearted Christmas campaign

Waitrose & Partners is taking a lighthearted approach this Christmas, focusing on the fact people “will do whatever it takes” and often rush through other festive traditions in order to get to the food.
‘Too Good To Wait’, created by adam&eveDDB, is a series of “playful” 30-second spots, each of which shows a common Christmas scene being cut short by people’s desire to get their hands on Waitrose’s Christmas goodies.
In the first ad, a pia