Waitrose, Channel 4, Microsoft: Everything that matters this morning

Waitrose returns to TV sponsorship on Channel 4
4 Sales has announced a new partnership with Waitrose, whereby the supermarket will sponsor its Food on 4 programmes. This includes shows on Channel 4 such as Jamie and Jimmy’s Friday Night Feast, Fearless Chefs and My Kitchen Rules. It also includes shows on UKTV’s Good Food and W Channels.
“The Food on 4 programmes are extremely popular with our customers, so this partnership gives us a new way of communicating to them abo