Waitrose and John Lewis launch first Christmas ad collaboration

Waitrose and John Lewis are collaborating for the first time on a Christmas advert as the two retailers continue work to bring their brands closer together in the minds of consumers.
The new Waitrose ad, one of a series of six, will air this evening (18 November) on ITV during I’m a Celebrity Get Me Out Of Here. In the tongue-in-cheek spot, a young girl is seen encouraging her family to gather round to watch the John Lewis Christmas ad.
However, as the ad begins, her parents take the remo