Volvo wins Channel 4’s £1m diversity competition

Volvo has triumphed in Channel 4’s first Diversity in Advertising award, winning £1m in advertising airtime.
The car marque’s campaign was created by creative agency Grey London, and will be focused around this year’s theme of non-visible disability.
The brand was one of seven finalists, with the shortlist including BT, Ford, Marks & Spencer, Bose, Panasonic and Lloyds. The campaign was picked from more than 50 campaign ideas featuring a range of non-visible disabilit