Volkswagen culls agency roster by 90% in efficiency drive

Volkswagen (VW) is cutting the number of agencies it works with by more than 90 – from 40 to three – in an effort to create “maximum efficiency” and become more global in how it communicates with consumers.
Omnicom (Europe and South America), WPP (North America) and Cheil (China) will take control of four new “global powerhouses”, bumping local agencies off the roster as VW looks to boost marketing efficiency by around 30% by 2020 without increasing its &euro