Vodafone moves on from ‘Power to You’ positioning

Vodafone is getting rid of its ‘Power To You’ strapline as it looks to evolve its brand positioning around the theme of “future optimism” and how technology can play positive roles in transforming society and people’s quality of life.
The new strapline, ‘The future is exciting. Ready?’, takes a deliberately more positive and bold outlook than previous campaigns. Vodafone is also revamping its visual identity, changing the Vodafone font and making its spe