02-01-2018 08:31 via marketingweek.com

Virgin Trains, M&S, Apple: Everything that matters this morning

Virgin Trains apologises for ‘sexist’ response to customer complaint
Virgin Trains has “apologised unreservedly” for its response to a female Twitter user who objected to being called “honey”.
After complaining about a member of staff using the term in a “patronising” way, rather than simply apologise the official Twitter account for Virgin Trains East Coast asked her if she’d prefer to be called “pet” or “love” in fu
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