29-05-2018 08:31 via marketingweek.com

Virgin, Carluccio’s, Barclaycard: Everything that matters this morning

Usain Bolt stars in new Virgin Media campaign
Virgin Media is launching a new campaign today, starring Usain Bolt as an animated superhero, to promote its super broadband speeds and super entertainment offering.
The multi-million pound ‘Switch to Super’ campaign, created by BBH London, will run for eight weeks across TV, VOD, press, radio, online and social, starting with a prime time TV ad this evening just before ITV’s Britain’s Got Talent.
The TV ad features Richard E
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