Virgin Atlantic and Virgin Holidays launch first joint ad campaign, but brands will be ‘cousins not sisters’

Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning creative for the first time in a bid to increase efficiency.
The campaigns will include two separate TV adverts, created by the same agency AMV BBDO, that will launch in the same ad break during The X Factor on Saturday (15 September). The ads, while different in scope, have noticeable similarities.
Virgin Holidays uses dream-like visuals of holiday destinations including a Las Vegas strip inside a pinball m