Viewability, retail footfall, voice assistants: Five killer stats to start your week

1. UK ad viewability  exceeds 70% for the first time
Desktop display ad viewability in the UK reached 70.9% during the first half of the year, an increase of 7.5 percentage points year on year and the first time viewability has exceeded 70%.
Canada edged ahead of the UK to take top place at 73.6%, with Germany coming in third at 69.4%. Globally, ad viewability surpassed 60% across all formats and environments.
Brand risk has continued to decrease in terms of desktop display, with a 1.7 per