Video viewing, programmatic ad spend, Black Friday fatigue: 5 killer stats to start your week

1. Brits watch five hours of video a day
Brits are watching five hours of video a day, and live television is the most popular form accounting for 56% of all daily video consumption at two hours and 38 minutes a day.
There are eight reasons for watching: to unwind, which accounts for 26% of time spent; to distract (18%); for comfort (16%); to stay in touch (12%); for the experience (10%); to indulge (9%); to escape (7%); and to seek practical information (2%).
Brits say the reason they watch op