27-11-2017 08:57 via marketingweek.com

Victoria’s Secret, Maserati, Uber: Everything that matters this morning

Maserati enlists Accenture Interactive as its global experience agency
Car brand Maserati has appointed Accenture Interactive as its global experience agency, becoming the agency’s first major client following a spate of acquisitions by consultancy Accenture as it looks to expand into marketing services.
Accenture Interactive has been tasked with enhancing the luxury vehicle manufacturer’s customer experience across all digital channels, thereby expanding its global sales and extend
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