Viacom climbs amid reports merger talks with CBS are heating up (VIAB)

Viacom shares rose as much as 4% on a report from the Wall Street Journal that CBS is planning to make an offer for the media company.
This would be the third time in four years the media giants have come to the table for merger talks. 
Viacom's has historically underperformed its peers like CBS and Disney.Watch Viacom trade live.
A merger between CBS and Viacom could finally happen, and Wall Street seems happy about it. 
According to the Wall Street Journal, CBS is planning on making