03-07-2017 10:21 via marketingweek.com

Vevo takes swipe at YouTube as it pushes brand safety message

Vevo is looking to capitalise on the YouTube scandal by pushing a message of “quality” to attract ad dollars.
During a press lunch last week, Vevo’s CEO Erik Huggers explained that since joining the company two years ago, he has been on a mission to overhaul the business.
This has primarily been focused “on getting the basics right” by relaunching its app, producing its own content and by bringing out new features such as ‘Watch Party’, which allows
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