11-12-2017 08:35 via marketingweek.com

Verizon, GDPR, Aldi: Everything that matters this morning

Verizon renews $2.25bn NFL deal
Verizon has renewed its mobile streaming partnership with the NFL in the US in a deal worth $2.25bn over five years.
The arrangement means that the NFL cannot sell its mobile rights to digital platforms like Amazon, Twitter, Facebook and YouTube. However, Verizon has the rights to stream games to its Go90 mobile video app and Yahoo Sports arm. Verizon will stream national pre-season games, regular season games, playoff games and the Super Bowl to mobile phone
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