Using YouTube data to make outdoor campaigns more effective

The campaign aims to promote its new fleet of e320 Eurostar trains to a new audience.
Rather than looking just at the company’s normal ABC1 demographic in London and the South East, and first time travellers, Daniela Glynn-Jones, global brand and communications manager at Eurostar, said the company looked to YouTube across four different audiences; families, youth and two types of business agents – commuter and office based.
Glynn-Jones told Marketing Week that the YouTube activity w