Using messaging apps without being creepy

Used by billions of people worldwide every day, messaging apps such as WhatsApp, Facebook Messenger, WeChat and Line have been cemented as an every day part of life. However, as consumers opt for the privacy and speed of chat apps, brands are still playing catch-up in their attempts to devise more sophisticated methods to connect with consumers.
More than 77% of content shared via mobile takes place on messaging apps, according to research by RadiumOne, but consume