Unilever, Topshop, Starbucks: Everything that matters this morning

Unilever, Subway and Volvo get behind new viewability standards
Brand safety and viewability have remained hot topics over the last couple of years, as the industry grapples with issues like ad fraud.
Media agencies in particular have seen a lot of scrutiny, which is why GroupM, owned by WPP, decided to take action by rolling out global viewability standards.
Viewability considers the area of the ad that can be seen within a browser or application and the duration of time that the pixels remain