Unilever says Snapchat has ‘come of age’ as it links activity with sales boost

Speaking at the FMCG Social Media Summit held by social media agency We Are Social last week, Weed discussed the success of Unilever’s Snapchat campaign for its Cornetto brand after “experimenting and failing”.
In December last year, the brand partnered with Vine star Ben Phillips, allowing him to take control of the ice cream maker’s Snapchat for the day as part of its ‘Winterville’ campaign.
“The good news is clearly your reach. For Cornetto, it was ca