Unilever makes data play with Persil mobile laundry trial

Unilever’s Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet as it looks to gather data on changing consumer behaviour and market trends.
The partnership, which runs until October, offers consumers a new ‘Persil Wash & Fold’ service that will see clothes washed with Persil washing powder. Customers can book through a Persil branded website, as well as the ZipJet app.
Speaking to Marketing Week, ZipJet’s co-founder and ma