Unilever, John Lewis, Coca-Cola: Everything that matters this morning

Unilever to ditch follower-buying influencers
Unilever will refuse to work with influencers who buy followers, as part of a wider plan to help fight fraud and “toxic content” in the digital ecosystem.
Unilever’s chief marketing and communications officer Keith Weed says he understands influencers are an important way to reach consumers and grow Unilever’s portfolio given their “deep, authentic and direct connection with people” but “certain practices lik