07-10-2019 08:45 via marketingweek.com

Unilever, ITV, M&S: Everything that matters this morning

Unilever to halve new plastic use
Unilever has pledged to halve the amount of new plastic it uses over the next five years.
The FMCG giant, which produces 700,000 tonnes of new plastic every year, will seek to use more recycled plastic, create more reusable bottles and find alternative materials.
Marketing boss Alan Jope tells the BBC is part of Unilever’s efforts to stay relevant to younger consumers who care about purpose and sustainability and the conduct of the companies and the brand
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