Unilever, Iceland, John Lewis: 5 things that mattered this week and why

John Lewis launches biggest ever Christmas product push
Following the launch of its Elton John biopic last month, John Lewis has now unveiled its biggest foray into product ads to-date with eight 10-second films each accompanied by a different Elton John song relating to the product.
Think: I’m Still Standing for a Nespresso coffee machine, This Train Don’t Stop There Anymore for a Lego train, and Don’t Let The Sun Go Down On Me for GoPro.
Aside from no doubt helping to boost