04-02-2019 08:40 via marketingweek.com

Unilever, Graze, River Island: Everything that matters this morning

Unilever adds to snacks business with Graze acquisition
Unilever has acquired healthy snacking brand Graze for a rumoured £150m as new CEO Alan Jope looks to accelerate the FMCG giant’s growth.
According to Sky News, Unilever paid just £150m for Graze, half the £300m its owner Carlyle Group was hoping for. The acquisition gives an insight into Jope’s strategy to focus on brands with expansion potential as it looks to fuel growth amid ongoing tensions with investors
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