Unilever CMO Keith Weed on why marketers need to ‘line up their plan, do first and talk later’ 

Weed said that four big trends need to be considered when planning an organisation’s strategy:
The world moving South and East
The world living differently
A digital revolution
Sustainability
He added that these trends should be linked together and a strategy put in place in order to “do first and talk later’, as he says that actions are what people are looking for.
Watch the video to find out more on why Weed believes you need to tie the four strategies together and what